KFMB-TV Sweeps the Sweeps

By Joe Nelson

November 28, 2016 
Mike Stewart
Director of Creative Services 
KFMB-TV/CBS 8 San Diego 


(San Diego, California – November 28, 2016) – San Diegans have voted and CBS NEWS 8/KFMB-TV wins the local TV race as San Diego’s most watched television news station, dominating first place in every local newscast during the November 2016 ratings "sweeps" period according to data released by the A. C. Nielsen Co.* In all head-to-head news time periods, more homes were turned to CBS NEWS 8 than any other station in the San Diego television market.

CBS NEWS 8 at 4:30 a.m. (M-F) - #1 (.9 rtg/ 8 share)
CBS NEWS 8 at 5:00 a.m. (M-F) - #1 (1.3 rtg/ 10 share)
CBS NEWS 8 at 6:00 a.m. (M-F) - #1 (1.8 rtg/ 9 share)
CBS NEWS 8 at 11:00 a.m. (M-F) - #1 (3.1 rtg/ 12 share)
CBS NEWS 8 at 5:00 p.m. (M-F) - #1 (4.8 rtg/ 10 share)
CBS NEWS 8 at 6:30 p.m. (M-F) - #1 (3.8 rtg/ 7 share)
CBS NEWS 8 at 11:00 p.m. (M-F) - #1 (3.6 rtg/ 10 share)
CBS NEWS 8 at 5:00 p.m. Saturday - #1 (5.7 rtg/ 13 share)
CBS NEWS 8 at 5:00 p.m. Sunday - #1 (7.1 rtg/ 14 share) 
CBS NEWS 8 at 6:30 p.m. Saturday - #1 (4.7 rtg/ 9 share)
CBS NEWS 8 at 6:30 p.m. Sunday - #1 (6.3 rtg/ 11 share)
CBS NEWS 8 at 11:00 p.m. (M-SU) - #1 (3.5 rtg/ 9 share)
"It is quite an honor to be San Diego's #1 choice for local news,“ said Dean Elwood, News Director, CBS NEWS 8. “It's the result of a newsroom full of committed journalists with high standards. Together, we are always striving to produce compelling newscasts which are informative, enlightening, and resonate with San Diegans." 

More San Diegans on average also watch CBS 8 during prime time with hit programming such as Big Bang Theory, Scorpion, and Kevin Can Wait. This November, San Diegans crowned two kings of late night-- The Late Show with Stephen Colbert and The Late Late Show with James Corden, -- both number one in their respective timeslots.

CBS network newscasts also dominated this November ratings period locally. CBS This Morning, CBS Evening News with Scott Pelley won the network weeknight news race while CBS Sunday Morning was the resounding winner against its network competition. 

In addition, KFMB-TV delivered more viewers from sign-on to sign-off than any other station in the San Diego television market. 

“We are extremely grateful to San Diego viewers who place trust in us daily for their news and entertainment programming,” said Alberto Mier y Terán, President and General Manager of the KFMB Stations. “Our exceptional teams at CBS 8 and CBS network are laser-focused in offering innovative and creative content which sets us apart as the proven leader in our market.”  


CBS 8/KFMB-TV is proud to be the CBS San Diego Network affiliate, America’s most-watched television network. Under the ownership of Midwest, Television, Inc., CBS 8 and sister stations, 100.7 KFMB-FM and The AM 760 KFMB are San Diego’s only television/radio broadcast powerhouse, serving the community round-the-clock. For decades, the station has revolutionized the San Diego television market with a tradition of firsts in innovation and technology. CBS News 8 is consistently recognized as San Diego’s journalistic leader, capturing the industry’s most prestigious accolades. To learn more about CBS 8, please visit: www.cbs8.com 
*Source: Nielsen +SD HH Overnights 10/27/2016-11/253/2016 


Unknown said…
CBS8 needs to expand to weekend mornings like 5 to 7AM Saturday and sunday. There is a loophole there that needs to be covered, like 3 stations have weekend morning newscast.

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