Mike V Named APD at KFM-BFM

By Joe Nelson

(San Diego, CA) - San Diego’s new 100.7 KFM-BFM announces that Mike V. Vasquez has been hired as the station’s Assistant Program Director.

In addition to his APD duties, Mike V. will also host the evening show from 7:00pm to 12:00am.

His radio career began in Fresno at KEZL back in the mid-80s. He was named Program Director in 1993 and, after taking that station to #1 in the ratings, was offered the PD job at KIFM/San Diego in 1998. During his 16 year tenure at KIFM, he led the station to #1 in the ratings dozens of times. KIFM also won the coveted “Marconi Award” in 2005 for Station of the Year under his leadership.

“SDLocal has become a force to be reckoned with and I’m so pumped to be joining the KFM-BFM team!” said Vasquez.  “There’s a winner’s mentality here and everybody brings their A-Game on a daily basis. I thrive in this type of environment and look forward to contributing to our team’s success!”

KFM-BFM Program Director Garett Michaels said, “With Mike’s deep knowledge of the San Diego market, his strong record of ratings success, and his unbridled passion for rock-n-roll, he is the outstanding choice to join KFM-BFM as our APD.  I’m stoked to have him as a collaborator and teammate!”

KFM-BFM 100.7 “variety rock” format has already become the top ranked rock station in San Diego.

SDLocal is a joint operating arrangement with Local Media San Diego, LLC, operators of radio stations 91X (XTRA-FM), Magic 92.5 (XHRM-FM), and Z90 (XHTZ-FM), and Midwest Television, Inc., licensee of KFMB radio stations 100.7 KFM-BFM, AM 760 KFMB, and television station CBS 8.


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