SanDiegoRadio Spotlight - The Radio Edition

By Joe Nelson

SanDiegoRadio Spotlight - The Radio Edition

May 2016

Joi Taylor

Joi! Thanks for your time...

What is your current position? : 
The first person you see when you arrive at our studios. The Lady with the smile on her face, The Lady who puts a smile on everyone’s face as she hands them their amazing prizes: The Director of First Impressions!

How are things with you right now? Life, work….. : 
Everything is going very well! We are so busy but I love all the energy! And we have some huge promotions happening very soon! The weather is warming up and so are we! Never a dull moment!

Do you have anything you’d like to talk about? 
Such as stories from radio? : Well I like to bring the other side of the business to the forefront: Sure ratings and listenership are all very important however we must not forget to embrace our faithful listeners who have followed many of our on air talent for decades. We are local and do many things within the community. Our outreach into the community is massive.

In San Diego… what is your favorite place to visit? : 
I love History so anything regarding the city past amazes and interests me: Airspace Museum National Museum of Man…San Diego Museum of Art just to name a few.

Is your job still as exciting like it was day one: 
YES! We love it when artists make San Diego a must stop. We also have so much local talent right in our backyard! When Switch Foot says they are in town and want to stop by to say hello…you say HELLO! So many awesome things take place. We have generous clients who will step in and do amazing things without prior notice!

Where is your favorite place to go out and eat? 
Well I’m not some salad eating girl but I do try eating healthy most times! I love Seafood and can probably eat it every day. Truluck’s is amazing but my purses strings are more in tune to The Fishery off of Cass Street. They have never disappointed me! Speaking of food: Radio always has someone feeding our on air talent as well as the entire staff! We get massive amounts of food that comes in our door at a regular clip!
We have Gringas Catering (Juan Carlos) who caters many of our promotions and we simply could not do it without them. We know our listeners will be treated to something special every time!

What are some facts about you that maybe no one knows, but could be interesting? 
I love both classical music as well as Jazz. Not so much smooth jazz but classic like Duke Ellington or Ella Fitzgerald. Classic crooners like Sinatra and Nat King. I really love the classic jazz guitar of Wes Montgomery or Dave Brubeck on piano. At home…if I am into a serious cleaning zone…it’s all about Bach or Tchaikovsky!

How do you view radio now, compared to the past, and then looking to the future? 
After doing stints at several local stations in town, I have seen many changes. We have some of the best and brightest program directors in town. Streaming the stations and installing the apps to smart phones and tablets really makes it convenient for our listeners. Personally I see a resurgence of what was old is new again! Live remotes are making a comeback. Back in the day we did theme parties like 70’s Night with everyone dressing in their 70’s best (listener contest of course) Or a Roller Skating Party! With so much automation taking place in radio, I still believe interacting with our listeners in our community is very important.

How vital is the connection between an on-air personality and the listener? 
It is cool when listeners arrive at our studios and begin to share their stories how our on air talent really made a difference. I hear stories all the time how we helped them through a difficult time or inspired them to do more for family and community or just played the song that was so special to a family member who was no longer among them or how a favorite song is what is remembered while meeting the love of their life. We support our military and their families. We also have our huge fundraisers such as Magic’s Make a Wish and Toy and Food Drives for families in need. Currently we involved with Magic’s Hometown Hero’s. We recognize ordinary citizens doing extraordinary things. And every Wednesday it is “Lunch with the X-Man” where lucky listeners are able to come into studio and hang out with Xavier and yes have lunch. Jagger and Kristi also every Friday “Breakfast with Jagger and Kristie” Again listeners are able to join them in the Magic Studios for breakfast and many times the entire family shows up. Z90 has their “Meet and Greet” when artist stops in to talk to listeners regarding their newest projects. And 91X famous for their “Listener’s Party” Lunch plus a free concert for several lucky winners to see and hear a band or artist up close. We recently signed a joint agreement with KFM-BFM. They are famous for bringing some of the best live entertainment to the community. Stay tuned for all the fun promotions coming this summer!

What is your favorite movie? 
Hands down “The Wizard of Oz” I have loved it as a child and as an adult so many life lessons woven into it. “There is no place like home” I have traveled many places and this simple message still rings true.

With Social Media being so prevalent, tell me the advantages of using FB, Instagram, Twitter to connect with your listeners: 
With Social Media you receive feedback instantly. We make these connections right away and producing important content is paramount. This is where the importance of brand identity comes in. At the end of the day, it’s about you. You have to make a strong impact right away as the window to bring it to the forefront is small. Listeners are always eager to find out what is our “Next Big Thing” The infinite ideas being discussed back and forth are both exciting and it takes many to facilitate. We have an outstanding Social Media Team that keeps our audience engaged. Social media is immediate, it's accessible and it's where your audience is already at.

What is your favorite radio moment? 
Wow! Like picking my favorite child! (j/k) J There are so many: Employee of the Year was cool. Also one involving me was when I went from Receptionist to Director of First Impressions” I had my head down working away and then all the sudden all my co-workers and company officers had gathered in front of me. I looked up, then stood up ready to join them in some weird experiment and they all started laughing while clapping and handing me my new name plate. Going backstage meeting so many musical giants and those who ultimately became giants. While in Sports radio meeting so many classy, generous outstanding athletics. Regarding our listeners…the list is so long. There was one time a woman came in studio with eight kids. They were all very polite and you just knew she worked really hard at making sure her children where that way. She had won tickets to see a Padres Game. Thegive-away was a family four pack meaning they needed four more tickets. I went and spoke to our promotions team and not only we were able to give them all tickets to see the game, but prior to the game they were all able to go to Boomer’s for lunch and play games and we had their name come across the main scoreboard at the game. They sent back photos and I think I cried all day long! Its things like that keep me so excited about the impact make.

How long have you been in radio? : 
I did have some broken service for roughly a year. I stayed close to many of my co-workers and♫ I heard it through the Grapevine♪ that a former GM was looking for me. So I came back. I have been at it for 16yrs now.

Is there anything about radio you may dislike? 
I am not sure if dislike any stations but do dislike what is happening with music in general: Auto-tune seems to be stealing the thunder for many in the studios. Back in olden days, you would record the vocal track on a different tape recorder then with an amazing amount of trial and error; you would play that tape recorder back and record it into the next chorus, hoping that you would just get close enough. Now whamo presto thanks to auto-tune, artists aren’t fired up to bring their personal best. That is one reason why I love the live up close and personal concerts that we do inside our studios and listener lounge. Talent is talent. I don’t know any simpler way to put it!

What is the most interesting job you’ve ever had? : 
I would have to say Assistant Manager at a Miller’s Outpost many years ago. The store was located in the heart of downtown San Diego. Let me just say that our customers had some clever ways of getting “free” blue jeans! I was friend to many homeless. I did learn I have a great deal of patience and an endless sense of humor!

What broadcasters do you look up to? 
I like broadcasters who are comfortable in their own skin. Nothing forced, and really engages the audience. Back in the day I really liked Wolf man Jack and I loved listening to baseball over the radio! Chicago Cubs fan so it was Jack Brick house. Char les Osgood, Dr Ruth, Sally Jessie Raphael and Stern. (I like Stern because I always thought Robin Quivers and I had that Sister Girlfriend thing going on) ;)

If you could go back in time and work during any era of radio for a few days - which would you choose? 
I would go back to the time when radio broadcasters would really include the listeners as part of their broadcast. I loved calling into the (station) saying things like “Today is my twin sister’s birthday” and they would automatically get it! The back and forth would make your day and the station would love it! I called into a station several months back with a similar shtick and they just said Thank you for calling! Where was the back and forth? (Actually I have a twin sister but they never listened long enough to truly hear) FAIL!

Is there anything else you’d like to share? 
Yes! Making someone’s day a little bit brighter has mutual benefits! Listeners win a chance to meet their favorite singer or someone gets to sleep on a new mattress or someone gets their bills paid for a couple of months. I love how our listeners walk in and realize they have won tickets to Disneyland where a trip does not fit into their budget. I love how our programming directors take the time to give tours of our studios to youth groups and the like and show them what we do every day. And the best part is when someone gives you hugs and says “Thank you” so much! “Things have been tough and not going so well and I was listening to you and heard the DJ say call in and I won!” Did I mention that I keep a lot of Kleenex at the front desk? So many moving parts and when I say we have some of the hardest, brightest, dedicated people working to bring it all together, it truly is magic! Don’t tell anyone but I really believe I have the coolest job on the planet! 


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