SanDiegoRadio Spotlight - The Radio Edition
By Joe Nelson
SanDiegoRadio Spotlight - The Radio Edition
Joe Nelson: What is your current position?
Adam Lisicky: Programming & Nights: I’m on the air weekdays from 6PM-MID on 91X.
JN: How are things with you right now? Life, work…..
AL: Actually pretty crazy haha… My wife just gave birth to our son, Sebastian Lisicky, about a week ago.
JN: Do you have anything you’d like to talk about? Such as stories from radio?
AL: Catfish and the Bottlemen dedicated their song “7” to our son Sebastian, while in utero.
JN: San Diego… What is your favorite place to visit?
AL: I love San Diego. I was born and raised here. I have watched this city change so much over the years. My favorite places to visit in San Diego are skateboard friendly parks. I’m currently teaching our son, Robert, how to skateboard and it has been difficult to find beginner level pavement.
JN: Is your job still as exciting like it was day one?
AL: Definitely! Just the other day, we received the new single from Blink 182 before any of the other stations in town. Halloran, our Program Director, went on the air right away and played it; not once but twice in a row. It’s an incredible feeling to be a part of a radio station/brand that holds such history of not being afraid to “break the rules”.
AL: I could eat at any taco shop in town. San Diego has the best Mexican food in the world… It’s amazing that no other city can figure out how to make a burrito.
JN: What are some facts about you that maybe no one knows, but could be interesting?
AL: My top three 91X Artists include Green Day, The Struts, and Rage Against The Machine.
JN: How do you view radio now, compared to the past, then looking to the future?
AL: I feel radio is just as important now as it was in the past. Radio is all about the local aspect. What is happening, in my city, at this moment? The internet and streaming services have their benefits, but terrestrial radio connects listeners directly to what is going on in their neighborhood.
JN: Radio stations still hold the sold out tickets, are given new song releases before anyone else, and have the accessibility to all of the artists.
The major difference between radio currently compared to the past is the implication of the internet and social media. Sending listeners to your station’s website and social media pages are key elements to the station’s success.
JN: How vital is the connection between an on-air personality and the listener?
AL: The connection between the on-air personality and the listener is the most important part of the job. This is what separates terrestrial radio from an internet stream. Radio has a live person playing music; sharing timely and relevant information.
JN: With Social Media being so prevalent, tell me the advantages of using FB, Instagram, Twitter to connect with your listeners
AL: Social media enhances our connection to our listeners. Showing listeners you: are real person, hang out at the same places they might, attend the same shows to watch bands play, etc. Social media removes the mystery. Instead of being a mysterious voice, people now know what you look like, what you like to do; making you more relatable to your audience.
JN: What is your favorite radio moment?
AL: My favorite radio moment was when I had Luke Spiller of The Struts as my Guest DJ. It was an enriching experience to work with him on his curated playlist; learning to see what music influences him and why.
JN: How long have you been in radio?
AL: 10 years.. I started as an intern for 91X in 2006. I’ve worked in numerous capacities on-air and in production locally, nationally, and in San Francisco (KITS - Live 105 and KCBS News). About two years ago, I moved back home to San Diego and was lucky/blessed enough to score night position back at 91X.
JN: What is the most interesting job you’ve ever had?
AL: When I was in high school and college, I worked for Discount Tire Company… but that’s not interesting.
JN: What broadcasters do you look up to?
AL: There have been many influential broadcasters in my life including the other full-time jocks at 91X, Dave Rickards from the DSC, Mike “No Name” Nelson (former colleague at KITS (Live 105)) who does afternoons on KFOG in the Bay Area, and Dennis Cruz (formerly on KRRL ("The Beat" in LA)) from John London and the House Party.
JN: If you could go back in time and work during any era of radio for a few days - which would you choose?
AL: I would love to go back to the late 80’s/early 90’s and work for 91X. Looking at photos from some of the events that took place in those days is very inspiring.