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MAGIC 92.5 TO FLIP TO “PURPLE 92.5” ON JUNE 7 FOR PRINCE’S BIRTHDAY
San Diego, CA (May 23, 2016) – Magic 92.5 announced today that on June 7, the station will once again become “Purple 92.5” and play nothing but Prince songs, to celebrate his birthday.
In addition to playing 24 hours of nothing but Prince, the radio station will present a multitude of Prince-related content, including little known anecdotes and song facts. Purple 92.5 will also open up the phone lines and allow listeners to be a part of this celebration of Prince’s life and music.
R Dub!, afternoon personality and Director of Programming said, “On Prince’s birthday, instead of being sad, we come together as a community and celebrate the amazing music Prince has provided us with. It’s really about the listeners: their requests, their thoughts, and their stories on how the music of Prince has played a special part in their lives. We’re going to paint the town purple on June 7th, so get ready!”
Magic 92.5’s digital assets will turn purple too: including website, apps and social media.
Magic’s first incarnation of Purple 92.5 took place immediately following Prince’s passing on Thursday, April 21, when the station ditched their regular programming and replaced it with the Prince library as the only music in rotation through the weekend.
Magic 92.5 is owned by Local Media San Diego, LLC; a San Diego-based broadcasting company backed by private equity firm, Thoma Bravo, LLC. LMSD also operates Z90.3 (XHTZ-FM) and 91X (XTRA-FM) as a member of SD Local, a joint operating arrangement between LMSD and Midwest Television, Inc., operators of 100.7 KFM-BFM (KFMB-FM) and AM 760 (KFMB-AM).