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By Joe Nelson
Wolfman Jack Joins Pala Rez Radio
By Joe Nelson
The Wolfman Lives On! … Rez Radio.
Pala Rez Radio 91.3 FM has secured the exclusive Southern California broadcast rights to The Wolfman Jack Show. The Wolfman will be heard five nights a week at 6 beginning with his Halloween Special on Saturday, October 31 as part of six hours of special Rez Halloween programming. The WJS will assume its permanent slot every Tuesday through Saturday starting at 6p beginning November 3.
Wolfman Jack, whose real name was Robert Smith – same as the Chairman of the Pala Band of Mission Indians – hmmm, you don’t suppose … nah, couldn’t be. Anyway, Wolfman Jack’s rise to become America’s most well-known disc jockey brought him from Mexican border blaster, 250,000-watt XERF in Ciudad Acuña across from Del Rio, Texas to a similar station in Rosarita, Baja California in the mid-1960s – XERB, 1090 AM where he howled for years on tapes shipped across the border from offices in Chula Vista and later, Hollywood. Those shows were then beamed up th…
The Wolfman Lives On! … Rez Radio.
Pala Rez Radio 91.3 FM has secured the exclusive Southern California broadcast rights to The Wolfman Jack Show. The Wolfman will be heard five nights a week at 6 beginning with his Halloween Special on Saturday, October 31 as part of six hours of special Rez Halloween programming. The WJS will assume its permanent slot every Tuesday through Saturday starting at 6p beginning November 3.
Wolfman Jack, whose real name was Robert Smith – same as the Chairman of the Pala Band of Mission Indians – hmmm, you don’t suppose … nah, couldn’t be. Anyway, Wolfman Jack’s rise to become America’s most well-known disc jockey brought him from Mexican border blaster, 250,000-watt XERF in Ciudad Acuña across from Del Rio, Texas to a similar station in Rosarita, Baja California in the mid-1960s – XERB, 1090 AM where he howled for years on tapes shipped across the border from offices in Chula Vista and later, Hollywood. Those shows were then beamed up th…
Comments
Remember that '6 share' 12+ for KIFM - included a 25-54 12th place during morning/afternoon drive - according to posts on other sites.
The 12+ numbers are almost useless to sales reps trying to sell to the core demos that advertisers want to reach. It's a nice promotional 'feather in the cap' - but there is a reason the media can publish the 12+ numbers 'for free'. :-)
Maybe Joe, since he can;t reprint current numbers, could interview a sales rep in the industry and explain old numbers to demonstrate the point?
Because it's all about the demos - and target audience -- not the 12+ number.
760 is sliding into KCBQ territory.. Last chance: Make Slater a sideline reporter and bring in a national syndi talent like Savage or Levin.