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Saturday, May 28, 2016

SanDiegoRadio Spotlight - The Radio Edition

By Joe Nelson

SanDiegoRadio Spotlight - The Radio Edition

May 2016

Joi Taylor

Joi! Thanks for your time...

What is your current position? : 
The first person you see when you arrive at our studios. The Lady with the smile on her face, The Lady who puts a smile on everyone’s face as she hands them their amazing prizes: The Director of First Impressions!

How are things with you right now? Life, work….. : 
Everything is going very well! We are so busy but I love all the energy! And we have some huge promotions happening very soon! The weather is warming up and so are we! Never a dull moment!

Do you have anything you’d like to talk about? 
Such as stories from radio? : Well I like to bring the other side of the business to the forefront: Sure ratings and listenership are all very important however we must not forget to embrace our faithful listeners who have followed many of our on air talent for decades. We are local and do many things within the community. Our outreach into the community is massive.

In San Diego… what is your favorite place to visit? : 
I love History so anything regarding the city past amazes and interests me: Airspace Museum National Museum of Man…San Diego Museum of Art just to name a few.

Is your job still as exciting like it was day one: 
YES! We love it when artists make San Diego a must stop. We also have so much local talent right in our backyard! When Switch Foot says they are in town and want to stop by to say hello…you say HELLO! So many awesome things take place. We have generous clients who will step in and do amazing things without prior notice!

Where is your favorite place to go out and eat? 
Well I’m not some salad eating girl but I do try eating healthy most times! I love Seafood and can probably eat it every day. Truluck’s is amazing but my purses strings are more in tune to The Fishery off of Cass Street. They have never disappointed me! Speaking of food: Radio always has someone feeding our on air talent as well as the entire staff! We get massive amounts of food that comes in our door at a regular clip!
We have Gringas Catering (Juan Carlos) who caters many of our promotions and we simply could not do it without them. We know our listeners will be treated to something special every time!

What are some facts about you that maybe no one knows, but could be interesting? 
I love both classical music as well as Jazz. Not so much smooth jazz but classic like Duke Ellington or Ella Fitzgerald. Classic crooners like Sinatra and Nat King. I really love the classic jazz guitar of Wes Montgomery or Dave Brubeck on piano. At home…if I am into a serious cleaning zone…it’s all about Bach or Tchaikovsky!

How do you view radio now, compared to the past, and then looking to the future? 
After doing stints at several local stations in town, I have seen many changes. We have some of the best and brightest program directors in town. Streaming the stations and installing the apps to smart phones and tablets really makes it convenient for our listeners. Personally I see a resurgence of what was old is new again! Live remotes are making a comeback. Back in the day we did theme parties like 70’s Night with everyone dressing in their 70’s best (listener contest of course) Or a Roller Skating Party! With so much automation taking place in radio, I still believe interacting with our listeners in our community is very important.

How vital is the connection between an on-air personality and the listener? 
It is cool when listeners arrive at our studios and begin to share their stories how our on air talent really made a difference. I hear stories all the time how we helped them through a difficult time or inspired them to do more for family and community or just played the song that was so special to a family member who was no longer among them or how a favorite song is what is remembered while meeting the love of their life. We support our military and their families. We also have our huge fundraisers such as Magic’s Make a Wish and Toy and Food Drives for families in need. Currently we involved with Magic’s Hometown Hero’s. We recognize ordinary citizens doing extraordinary things. And every Wednesday it is “Lunch with the X-Man” where lucky listeners are able to come into studio and hang out with Xavier and yes have lunch. Jagger and Kristi also every Friday “Breakfast with Jagger and Kristie” Again listeners are able to join them in the Magic Studios for breakfast and many times the entire family shows up. Z90 has their “Meet and Greet” when artist stops in to talk to listeners regarding their newest projects. And 91X famous for their “Listener’s Party” Lunch plus a free concert for several lucky winners to see and hear a band or artist up close. We recently signed a joint agreement with KFM-BFM. They are famous for bringing some of the best live entertainment to the community. Stay tuned for all the fun promotions coming this summer!

What is your favorite movie? 
Hands down “The Wizard of Oz” I have loved it as a child and as an adult so many life lessons woven into it. “There is no place like home” I have traveled many places and this simple message still rings true.

With Social Media being so prevalent, tell me the advantages of using FB, Instagram, Twitter to connect with your listeners: 
With Social Media you receive feedback instantly. We make these connections right away and producing important content is paramount. This is where the importance of brand identity comes in. At the end of the day, it’s about you. You have to make a strong impact right away as the window to bring it to the forefront is small. Listeners are always eager to find out what is our “Next Big Thing” The infinite ideas being discussed back and forth are both exciting and it takes many to facilitate. We have an outstanding Social Media Team that keeps our audience engaged. Social media is immediate, it's accessible and it's where your audience is already at.

What is your favorite radio moment? 
Wow! Like picking my favorite child! (j/k) J There are so many: Employee of the Year was cool. Also one involving me was when I went from Receptionist to Director of First Impressions” I had my head down working away and then all the sudden all my co-workers and company officers had gathered in front of me. I looked up, then stood up ready to join them in some weird experiment and they all started laughing while clapping and handing me my new name plate. Going backstage meeting so many musical giants and those who ultimately became giants. While in Sports radio meeting so many classy, generous outstanding athletics. Regarding our listeners…the list is so long. There was one time a woman came in studio with eight kids. They were all very polite and you just knew she worked really hard at making sure her children where that way. She had won tickets to see a Padres Game. Thegive-away was a family four pack meaning they needed four more tickets. I went and spoke to our promotions team and not only we were able to give them all tickets to see the game, but prior to the game they were all able to go to Boomer’s for lunch and play games and we had their name come across the main scoreboard at the game. They sent back photos and I think I cried all day long! Its things like that keep me so excited about the impact make.

How long have you been in radio? : 
I did have some broken service for roughly a year. I stayed close to many of my co-workers and♫ I heard it through the Grapevine♪ that a former GM was looking for me. So I came back. I have been at it for 16yrs now.

Is there anything about radio you may dislike? 
I am not sure if dislike any stations but do dislike what is happening with music in general: Auto-tune seems to be stealing the thunder for many in the studios. Back in olden days, you would record the vocal track on a different tape recorder then with an amazing amount of trial and error; you would play that tape recorder back and record it into the next chorus, hoping that you would just get close enough. Now whamo presto thanks to auto-tune, artists aren’t fired up to bring their personal best. That is one reason why I love the live up close and personal concerts that we do inside our studios and listener lounge. Talent is talent. I don’t know any simpler way to put it!

What is the most interesting job you’ve ever had? : 
I would have to say Assistant Manager at a Miller’s Outpost many years ago. The store was located in the heart of downtown San Diego. Let me just say that our customers had some clever ways of getting “free” blue jeans! I was friend to many homeless. I did learn I have a great deal of patience and an endless sense of humor!

What broadcasters do you look up to? 
I like broadcasters who are comfortable in their own skin. Nothing forced, and really engages the audience. Back in the day I really liked Wolf man Jack and I loved listening to baseball over the radio! Chicago Cubs fan so it was Jack Brick house. Char les Osgood, Dr Ruth, Sally Jessie Raphael and Stern. (I like Stern because I always thought Robin Quivers and I had that Sister Girlfriend thing going on) ;)

If you could go back in time and work during any era of radio for a few days - which would you choose? 
I would go back to the time when radio broadcasters would really include the listeners as part of their broadcast. I loved calling into the (station) saying things like “Today is my twin sister’s birthday” and they would automatically get it! The back and forth would make your day and the station would love it! I called into a station several months back with a similar shtick and they just said Thank you for calling! Where was the back and forth? (Actually I have a twin sister but they never listened long enough to truly hear) FAIL!

Is there anything else you’d like to share? 
Yes! Making someone’s day a little bit brighter has mutual benefits! Listeners win a chance to meet their favorite singer or someone gets to sleep on a new mattress or someone gets their bills paid for a couple of months. I love how our listeners walk in and realize they have won tickets to Disneyland where a trip does not fit into their budget. I love how our programming directors take the time to give tours of our studios to youth groups and the like and show them what we do every day. And the best part is when someone gives you hugs and says “Thank you” so much! “Things have been tough and not going so well and I was listening to you and heard the DJ say call in and I won!” Did I mention that I keep a lot of Kleenex at the front desk? So many moving parts and when I say we have some of the hardest, brightest, dedicated people working to bring it all together, it truly is magic! Don’t tell anyone but I really believe I have the coolest job on the planet! 

Friday, May 27, 2016

We Have A Flip!

By Joe Nelson
(The flip did occur 20 minutes ago)

At the stroke of 3pm PT today, iHeartMedia San Diego will officially usher in the Memorial Day weekend festivities by flipping KSSX from Rhythmic AC to Rhythmic Top 40, rebranded as JAM'N 95.7, playing Today's Hip Hop and R&B. JAM'N 95.7 will be under the programming command of Rob Scorpio, who will retain his current duties as SVP of Programming for iHeartMedia Riverside, CA.

Scorpio has a long and successful history with the Hip Hop and Rhythmic formats, with a programming resume that includes KBXX (97.9 The Box)/Houston, KKBT (100.3 The Beat)/Los Angeles and WPGC/Washington. "We are fortunate to have Rob's level of expertise leading JAM'N 95.7," said John Peake, Regional SVP of Programming, iHeartMedia San Diego-Riverside. "He has incredible passion for the format and we're excited about not only the music changes he's implemented, but also the amazing talent lineup he has assembled." 

Yes, let's talk about that amazing talent -- the new JAM'N 95.7 will be staffed with an all-star San Diego personality line-up -- the day kicks off with the welcome return of market faves Pablo Sato & Tati, who cemented their reputation back in the day at crosstown XHTZ (Z90), and they now return to San Diego after most recently co-hosting mornings on WPGC/Washington from 2013-2015.

 Midday talent Mercedes "Cedes" Howard also returns to her hometown after a five-year run in nights at Entercom Rhythmic KQKS (KS107.5)/Denver. 

That guy driving you home is none other than the famous Frankie V, who spent many years across the hall on KHTS (Channel 933). Frankie is now back in America's Finest City™ after his most recent stint as morning co-host on sister WJMN (JAM'N 94.5)/Boston. 

Finishing off the day -- current KSSX night jock Beto Perez will roll from 7-midnight. The new JAM'N 95.7 will jam (get it?) with non-stop music right through Monday, May 30.

Purple 92.5 Set to Return

By Joe Nelson

 San Diego, CA (May 23, 2016) – Magic 92.5 announced today that on June 7, the station will once again become “Purple 92.5” and play nothing but Prince songs, to celebrate his birthday. 

In addition to playing 24 hours of nothing but Prince, the radio station will present a multitude of Prince-related content, including little known anecdotes and song facts. Purple 92.5 will also open up the phone lines and allow listeners to be a part of this celebration of Prince’s life and music.

R Dub!, afternoon personality and Director of Programming said, “On Prince’s birthday, instead of being sad, we come together as a community and celebrate the amazing music Prince has provided us with. It’s really about the listeners: their requests, their thoughts, and their stories on how the music of Prince has played a special part in their lives. We’re going to paint the town purple on June 7th, so get ready!” 

Magic 92.5’s digital assets will turn purple too: including website, apps and social media.

Magic’s first incarnation of Purple 92.5 took place immediately following Prince’s passing on Thursday, April 21, when the station ditched their regular programming and replaced it with the Prince library as the only music in rotation through the weekend.

Magic 92.5 is owned by Local Media San Diego, LLC; a San Diego-based broadcasting company backed by private equity firm, Thoma Bravo, LLC.  LMSD also operates Z90.3 (XHTZ-FM) and 91X (XTRA-FM) as a member of SD Local, a joint operating arrangement between LMSD and Midwest Television, Inc., operators of 100.7 KFM-BFM (KFMB-FM) and AM 760 (KFMB-AM).

# # #

Josh Hammond
Promotions & Marketing



The Approved Home Pro Show Adds Bob Hoffman

By Joe Nelson


San Diego’s Top Home Improvement Resource, Approved Home Pros, Adds Dynamic Media Veteran to Already Experienced Team

SAN DIEGO, CA — May 20, 2016— The Approved Home Pro Show, San Diego’s radio and television home improvement resource, adds a new key team member with the hire of Bob Hoffman.  Hoffman brings nearly 40 years of experience in sales, marketing and management in radio and television to an already highly-experienced team. Hoffman has worked with such TV and radio industry icons as Cox, Bay City Television, Gannett, Katz and Jacor. While at Bay City, Hoffman was a instrumental in launching “San Diego Living,” where Approved Home Pros debuted on local television several years ago.

“I’m thrilled to be a part of Approved Home Pros,” Hoffman said. “The Approved Home Pro Show is Southern California’s leader in connecting consumers with the finest home improvement professionals. This is a fast-growing company and I am looking forward to helping accelerate that growth and creating even greater success for our Approved Home Pro sponsors.”

Hoffman joins the team in the role of business development and will be responsible for bringing new businesses into the network of top local contractors, manufacturers and retailers, and for creating custom marketing programs within the Approved Home Pros platforms that deliver significant return on investment. 

Approved Home Pros screens and vets local home service companies. Companies that earn “Approved Home Pro” status appear on weekly radio and TV shows, as well as events, online, mobile and social media platforms. The Approved Home Pro Show airs Fridays at 9:30AM on CW6 San Diego TV and Saturdays at 9AM on News Radio 600 KOGO. In addition, Approved Home Pro tips and announcements air across multiple top local TV and radio stations. Show hosts include Gregg Cantor of Murray Lampert Design/Build/Remodel; Robin Wilson Carrier, ASID and Clint August of KGB and CW6. Find show information and all the Approved Home Pros on

Sean Johnson
Approved Home Pros
9660 Granite Ridge Dr., Suite 120
San Diego, CA 92123

Monday, May 23, 2016

Shelley Wade Moves to KMYI

By Joe Nelson

San Diego, Ca. – May 23, 2016 – Star 94.1 FM (KMYI), San Diego’s Best Variety, announced today that Shelley Wade has been named its new afternoon host, broadcasting weekdays from 2:00 p.m. to 4:00 p.m., and providing entertainment features and updates from 4:00 p.m. to 8:00 p.m., effective May 31, 2016.  

Shelley Wade is one of the country's top radio personalities.  For the last 3 years, Shelley has been the midday host at iHeartMedia’s 95.7 KISS FM (KSSX) in San Diego and a weekend host on iHeartMedia’s 104.3 MYfm (KBIG) in Los Angeles.  Prior to working in Southern California, Wade's voice was heard one of the most-listened-to top 40 stations in the world, Z100 New York, where she worked for 12 years.  Shelley’s replacement for the midday slot on 95.7 KISS FM will be announced soon.

"Shelley's vibrant personality, love of music, and warmth will enhance what is already a top performing radio station," said John Peake, Senior Vice President of Programming, iHeartMedia San Diego.  "We are thrilled to add a talent of Shelley’s caliber to the Star 94.1 lineup." 

“I've had such a blast on air at KISS-FM for the last couple years.  And now I'm super excited to cross the hallway to join the amazingly talented air staff at Star,” said Wade.  I'm loving working directly under John Peake & Andrew Jeffries...among the best in the business.  Thank you to John, Melissa Forrest & Andrew for making this amazing new chapter in journey possible.”

Wade's passion for radio began as a teen in her hometown of Houston, Texas.  After working at her college radio station, her radio career progressed from KMJQ-FM and KBXX-FM in Houston to New York, where she landed the position of midday host at Z100. In addition to being a nationally-recognized radio personality, Wade is also a successful voice-over artist and television personality.  She narrated a N.A.S.A. documentary that played before the United Nations and also voiced national television and radio commercials for superstar artists like Beyonce, Ke$ha, D’Angelo, Barry White, Missy Elliott, Lucinda Williams and many more.  Wade is also a television personality with regular appearances on The Talk,  and guest appearances as a music, entertainment and pop culture expert on: CNN, MSNBC, Access HollywoodInside EditionBBC Liquid News and more. Her professional accolades include the A.I.R. Award for New York City’s Best Midday Personality, a feature in Marie Claire’s “It’s Time To Talk” campaign against domestic violence and receiving the T.O.R.C.H. Program's L.I.G.H.T. Award for her work mentoring high school students who aspire to have careers in the communications field. Wade's career highlights also include singing the National Anthem at a New York Knicks game in the world-famous Madison Square Garden.

Star 94.1 is a leading media outlets in the San Diego market and their programming and content are available across multiple platforms, including broadcast stations; online via branded digital sites; mobile; and social, with nationwide listening through iHeartRadio — with its more than 900 million downloads, 80 million registered users and more than 85 million social media followers across the Network.  Fans can listen to Shelley Wade on Star 94.1 from the station’s website,, as well as on

Friday, May 20, 2016

It's Raining Tacos Saturday

By Joe Nelson


Media Contact:  Tim Young, 805-402-3627 or



San Diego, CA – May 16, 2016 – San Diego Taco Fest – San Diego’s largest one-day Taco Festival is set to kick off this Saturday at Waterfront Park. San Diegans will now have the chance to test their love for tacos all in one place and enjoy the best tacos local restaurants have to offer.

San Diego Taco Fest is taking place at Waterfront Park on Saturday, May 21, 2016 from 11 a.m. to 10 p.m. The festival will feature 20 of San Diego’s best taco-centric restaurants, a fun lineup of local and national concert acts, live Lucha Libre wrestling matches, and interactive experiences. Oh and one less Taco Man!! That’s correct, the stolen billboard has yet to be recovered.

“San Diego is home to some of the best tacos on this planet but the hardest part is deciding where to eat,” said Tim Young one of the Taco Fest Organizers. “We decided why not bring all the best restaurants all together to enjoy a day of fun filled with tacos, great beer and awesome music. There’s nothing better in my mind.”

Response to Taco Fest has been very positive and organizers expect to sell out at some point on Saturday. Organizers suggest that Taco Fest fans purchase their tickets prior to Saturday. Advance tickets are $20 ($5 savings) and day of tickets are $25 while supplies last. Tickets can be purchases at

Kiss' Ace Frehley Visits KFM-BFM

By Joe Nelson

SAN DIEGO, CA – Today (THURSDAY), Ace Frehley, original lead guitarist and founding member of the rock band KISS, joined listeners and staff of 100.7 KFM-BFM for an intimate “KFM-BFM Origins” event.

“KFM-BFM Origins” is a “songs and stories” concept, where artists tell their journey of musical discovery and share highlights of their career.  Ace spent over an hour with KFM-BFM Program Director and afternoon DJ Garett Michaels recounting the early days of KISS, and details about his latest solo release “Origins Vol. 1.”  He also plugged in his custom Les Paul guitar and played riffs from KISS songs “Cold Gin,” “Parasite” and “Rock and Roll All Night.”

It was an absolute honor to have Ace join us for our inaugural KFM-BFM Origins,” said Michaels.  As a long time fan, I’m still a bit stunned that I spent an afternoon hanging out with one of the all time guitar greats.  I look forward to hosting many more KFM-BFM Origins for our listeners who are truly passionate fans of rock-n-roll.  I freaking love this job!”

“KFM-BFM Origins,” is an on-going series, and Michaels encourages artists and labels who are interested in participating to contact him.

KFM-BFM 100.7 debuted its “variety rock” format on January 4th and has already become the top ranked rock station in San Diego.

SDLocal is a joint operating arrangement with Local Media San Diego, LLC, operators of radio stations 91X (XTRA-FM), Magic 92.5 (XHRM-FM), and Z90 (XHTZ-FM), and Midwest Television, Inc., licensee of KFMB radio stations 100.7 KFM-BFM, AM 760 KFMB, and television station CBS 8.

# # #

Josh Hammond
Promotions & Marketing


Origins Ace Frehley KFM BFM PR 2016
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Thursday, May 19, 2016

Bromo Picks up Number Seven

By Joe Nelson
   Wednesday evening David 'Bromo' Abromowitz asked me to attend something very special. Mind you, he flew out here from Minot, North Dakota for this. It was for his seven year sobriety token.

   At 7PM at Freedom Ranch about 3,000 miles east of San Diego, Bromo spoke to the approximately 50 residents currently residing at the substance and alcohol rehabilitation ranch. Freedom Ranch is a 300 acre beautiful section of land in the back country complete with cabins, a full kitchen, one telephone, picnic areas, horseshoe pit and a 9 hole miniature golf course constructed on the soil with various yard and garden items to accent the course. I would have taken photos, but they are prohibited.

   I also attended when he picked up #4. And while the speech may have had similarities, this one was different. I got the feeling #7 is a magic number of sorts. His speech was incredibly powerful and moving. And his audience was fixated on his every word.

   He started out with the group knowing him as a guy named David. But as his story unfolded, and he revealed meeting Dave Rickards and making the life changing career choice to become a member of the DSC Show, he revealed he is DSC's Bromo. The crowd let out a collective cheer as they certainly had listened to him through the years and were obviously big fans.

   Bromo's primary message was 'HOPE'. He conveyed the importance of the need to always have hope. I absolutely know this message sank in to every person in that room. While meeting outside after, they all came up to him and thanked him, shared their stories and autographs were even requested.

   I am so proud of Bromo and I cannot even find the words to describe this joy. This is a man that was near death and has grabbed life and has truly turned it around. I cannot wait for token #8. Also, Friday is his birthday, so Happy Birthday, Bromo!


Thursday, May 12, 2016

Letter From the Editor

By Joe Nelson

   I run SanDiegoRadio as a service to my media friends. Everyone has been incredibly generous and kind to me and I just can't thank my 'birdies' enough.

   Effective immediately I am disabling the comments section of SDR. The last week or so I have received far too many letters that are just too, how do I put it... stupid. I spend a lot of time gathering info and publishing it here. I really don't have the time to be sifting through comments and being subjected to negative comments and childish name calling. Not only at me, but at my radio/TV friends. If you can only comment under the name "Anonymous", you have no weight in my world.

   I do SDR for free, as a service to the local media industry. I also have a full time job, three kids, three grandkids and am in a relationship. You will not waste my time or distract me from my goals.

   If you enjoy trolling people or calling out their history and/or credibility, you are not welcome in my world.

   Thank you to my other 99.9% of people who have always had my back.

I said Good Day!


Monday, May 9, 2016

Sarah Beebe Joins Cantore + Woods

By Joe Nelson

   Sarah Beebe recently joined Entercom San Diego for part-time/fill in work. Obviously someone with her resume doesn't stay in that role long.

Starting next Monday, Sarah will be Cantore + Woods' morning show producer on FM 94/9.

Congratulations Sarah!


Monday, May 2, 2016

Breaking Radio News

By Joe Nelson
   While this information is still very fresh, I don't have many details other than the news itself.

Entercom San Diego has gained the exclusive rights to become the flagship station for Padres baseball beginning in 2017.

The games will be carried on FM 94/9, no word if there will be an am station somehow.

More as it comes available.

Fox 5's Phil Blauer Investigates Decaying Balboa Park

By Joe Nelson

   As a native San Diegan, some news stories affect me more than others. Tonight will be one of those.

Fox 5's Phil Blauer will have a special report on the plight of our city's gem, Balboa Park.

If I can add an editor's note here, I can say that I have recently visited the park a few times in the last couple months and I noticed an obvious difference from when it truly was a spectacular park. There is a lot of deterioration and mold around the historic buildings, the stench of urine has never been greater, and the general 'feel' just wasn't what it once was.

Here is a fb preview of Phil's report he will run on tonight's 6pm newscast.

Sunday, May 1, 2016

SanDiegoRadio Spotlight - The Radio Edition

By Joe Nelson
SanDiegoRadio Spotlight - The Radio Edition

April 2016

Adam Lisicky

Joe Nelson: What is your current position?
Adam Lisicky: Programming & Nights: I’m on the air weekdays from 6PM-MID on 91X.

JN: How are things with you right now? Life, work…..
AL: Actually pretty crazy haha… My wife just gave birth to our son, Sebastian Lisicky, about a week ago.

JN: Do you have anything you’d like to talk about? Such as stories from radio?
AL: Catfish and the Bottlemen dedicated their song “7” to our son Sebastian, while in utero.

JN: San Diego… What is your favorite place to visit?
AL: I love San Diego. I was born and raised here. I have watched this city change so much over the years. My favorite places to visit in San Diego are skateboard friendly parks. I’m currently teaching our son, Robert, how to skateboard and it has been difficult to find beginner level pavement.

JN: Is your job still as exciting like it was day one?
AL: Definitely! Just the other day, we received the new single from Blink 182 before any of the other stations in town. Halloran, our Program Director, went on the air right away and played it; not once but twice in a row. It’s an incredible feeling to be a part of a radio station/brand that holds such history of not being afraid to “break the rules”.

JN: Where is your favorite place to go out and eat?
AL: I could eat at any taco shop in town. San Diego has the best Mexican food in the world… It’s amazing that no other city can figure out how to make a burrito.

JN: What are some facts about you that maybe no one knows, but could be interesting?
AL: My top three 91X Artists include Green Day, The Struts, and Rage Against The Machine.

JN: How do you view radio now, compared to the past, then looking to the future?
AL: I feel radio is just as important now as it was in the past. Radio is all about the local aspect. What is happening, in my city, at this moment? The internet and streaming services have their benefits, but terrestrial radio connects listeners directly to what is going on in their neighborhood.

JN: Radio stations still hold the sold out tickets, are given new song releases before anyone else, and have the accessibility to all of the artists.

The major difference between radio currently compared to the past is the implication of the internet and social media. Sending listeners to your station’s website and social media pages are key elements to the station’s success.

JN: How vital is the connection between an on-air personality and the listener?
AL: The connection between the on-air personality and the listener is the most important part of the job. This is what separates terrestrial radio from an internet stream. Radio has a live person playing music; sharing timely and relevant information.

JN: With Social Media being so prevalent, tell me the advantages of using FB, Instagram, Twitter to connect with your listeners
AL: Social media enhances our connection to our listeners. Showing listeners you: are real person, hang out at the same places they might, attend the same shows to watch bands play, etc. Social media removes the mystery. Instead of being a mysterious voice, people now know what you look like, what you like to do; making you more relatable to your audience.

JN: What is your favorite radio moment?
AL: My favorite radio moment was when I had Luke Spiller of The Struts as my Guest DJ. It was an enriching experience to work with him on his curated playlist; learning to see what music influences him and why.

JN: How long have you been in radio?
AL: 10 years.. I started as an intern for 91X in 2006. I’ve worked in numerous capacities on-air and in production locally, nationally, and in San Francisco (KITS - Live 105 and KCBS News). About two years ago, I moved back home to San Diego and was lucky/blessed enough to score night position back at 91X.

JN: What is the most interesting job you’ve ever had?
AL: When I was in high school and college, I worked for Discount Tire Company… but that’s not interesting.

JN: What broadcasters do you look up to?
AL: There have been many influential broadcasters in my life including the other full-time jocks at 91X, Dave Rickards from the DSC, Mike “No Name” Nelson (former colleague at KITS (Live 105)) who does afternoons on KFOG in the Bay Area, and Dennis Cruz (formerly on KRRL ("The Beat" in LA)) from John London and the House Party.

JN: If you could go back in time and work during any era of radio for a few days - which would you choose?
AL: I would love to go back to the late 80’s/early 90’s and work for 91X. Looking at photos from some of the events that took place in those days is very inspiring.