In what is the most exciting promotions I have ever seen in radio, I give you the wrap up of Z90's "Epic 48".
Here is Randy "R Dub!" Williams' description of the events of this past weekend.
At 12Noon, a luxury Mercedes Sprinter van with Morton in the Morning and our camera crew arrived at Melissa’s work, followed by a convoy of Z90 SUVs, vans, our Z90 MEGA-BUS and staff dressed as secret service, complete with black suits, mirrored glasses and earpieces.
Rick bum rushed the hysterically excited winners inside, and in less than two minutes we were heading North on the 5, destination unknown. The winners had NO idea what was to come…their co-workers still in shock as to what just happened.
Next, we exited the freeway in Anaheim, where we pulled up to the entrance of Disneyland where Melissa and Jamie were handed their personalized monogrammed Mini-Mouse hats and then rushed to the front of the line to experience Star Wars Hyper Space Mountain—no waiting—a true VIP celebrity experience.
Next, the Mercedes pulled into the valet of The Montage Hotel in Beverly Hills, among Rolls Royces and Aston Martins, just long enough for the door to open and Nick Jonas to jump in. When the girls stopped screaming, Nick handed over a wrapped gift box, which contained two personalized Lakers jerseys; then Nick handed the girls his tickets to sit courtside at the game that night.
Next, check-in at the historic Roosevelt Hotel in Hollywood where the girls were presented their corner suite with cocktails waiting in room.
Then, off to Staples Center for entry into the exclusive “Chairman’s Club” to hob-knob with celebrities and some of L.A.s biggest movers and shakers, before enjoying the game from their courtside seats.
Next, we rolled VIP to OHM Nightclub, situated above The Kodak Theatre in Hollywood for a true VIP club experience, complete with tables and bottle service, where the ladies danced the night away. It was back to the hotel just before sunup to get some rest for what was next.
Awakened at 8AM with breakfast in bed, Melissa and Jamie were off to the airport where things got just a little more EPIC…as they boarded their own private plane and were soon soaring through the clouds to another destination unknown.
Next was a shopping spree at The Forum Shops, accompanied by the winners’ very own private stylist, before heading to their hotel room at Planet Hollywood, where they were already unpacked by our crew, served lunch in the room, and made up by their own private Glam Squad: hair and makeup to take on the night in Vegas.
At 4PM it was another Epic surprise, when the ladies were brought to The Foundry for a VIP private sound check with X-Ambassadors, who, after the performance, hopped off stage to present a signed guitar to Melissa and Jamie.
After the ladies said goodbye to Pitbull, it was time to watch his show—from the floor! The energy was full-throttle as Pit delivered his last Vegas show of the year, complete with a full squad of amazing backup dancers, video and confetti cannons.
The night had just begun, as Melissa and Jamie headed to OMNIA at Planet Hollywood, only to be ushered right in, bypassing the entire line of hundreds, and spending the rest of the night dancing and partying like there was no tomorrow.
But there was a tomorrow…and it started with a full body massage session at Spa by Mandara at Planet Hollywood where the ladies were pampered and brought back to life my the talented therapists at Mandara.
A quick bite, and a cruise down the strip to hang out of the sunroof and take in the sun; and then it was off to their private plane again, where they sipped champagne upon arrival back to San Diego.
Every step of the way was carefully choreographed by a team of a dozen runners and assistants, which made for a truly VIP experience for the ladies that money could not buy—aside from the celebrity encounters and luxury treatment, there was never any “waiting,” or standing in line—a crew was always one step ahead of Melissa and Jamie, catering to their every need and want, and our film crew was right there capturing every moment on tape.
Truly, an #EPIC48Hours. Wait ‘til you see the next one.
You can see the TEASER video below
We’ll promote this on air for months to come, and use this example when we are selling the next one on air. Of course the next one will be completely different in every capacity.
Feel free to share this with clients, friends, listeners, associates, etc…
A huge thank you to the DOZENS of people who made #EPIC48Hours truly “Epic,” including EVERY department here atSDLocal, our record label partners, and valued clients. Too many people to thank individually, but each was INSTRUMENTAL in pulling this off.
THIS is how radio is done.
Director of Programming
Z90 / Magic 92.5