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Thursday, February 4, 2016

Lenny B is Back!

By Joe Nelson

FOR IMMEDIATE RELEASE 
Contact: Joe Lindsay (858) 888-7070 
jlindsay@lmasandiego.com 

MAGIC 92.5 TAPS LENNY BALISTRERI FOR MUSIC DIRECTOR 

San Diego, CA (February 4, 2016) – San Diego native and industry veteran Lenny Balistreri, aka “Lenny B” has been named Music Director on Magic 92.5 (XHRM-FM). Lenny B has worked in the radio broadcast industry since the mid-90’s and will now be part of the programming team on the Rhythmic A/C station working closely with Program Director R Dub! Lenny B will also serve as “Executive Morning Show Producer,” for Local Media San Diego stations Magic 92.5, Z90 (XHTZ-FM), and 91X (XTRA-FM).

   "I'm a broadcasting fan and a marketing geek who thrives in a creative environment,” said Lenny B. “Having the opportunity to incorporate all of these passions into one position is a dream come true. I'm thrilled to be a part of this legendary group of heritage San Diego radio stations." 

Lenny B’s radio roles have spanned from Morning Show Host to Imaging Director, and accomplishments include songwriting and vocal credits in commercial jingles for national TV and radio campaigns, and being managing partner of a marketing and consultant firm, “Big Loud Ideas.” “To find someone as multi-talented as Lenny is rare,” said R Dub. “He’s an expert on the music, one of the most creative producers I’ve ever met; he even writes music and sings! I’m looking forward to seeing Lenny’s many talents contribute to these legendary radio stations in so many dimensions…and looking forward to having my own personal jingle that will play whenever I enter the room!” 

Magic 92.5 is owned by Local Media San Diego, LLC; a San Diego-based broadcasting company backed by private equity firm, Thoma Bravo, LLC. LMSD also operates Z90.3 (XHTZ-FM) and 91X (XTRA-FM) as a member of SD Local, a joint operating arrangement between LMSD and Midwest Television, Inc., operators of KFM*BFM 100.7 (KFMB-FM) and AM 760 (KFMB-AM).

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