February SanDiegoRadio Spotlight - The Radio Edition

By Joe Nelson

SanDiegoRadio Spotlight - The Radio Edition

February 2016

Steve Kramer

Steve, welcome to San Diego and thanks for your time.

Joe Nelson: What is your current position?
Steve Kramer: Channel 933 Morning Show

JN: How are things with you right now? Life, work…..
SK: Settled is probably a good word. 90% of the moving boxes are unpacked, I can get to the station without a GPS anymore, the studio is starting to feel like home.

JN: Do you have anything you’d like to talk about? Such as stories from radio?
SK: Tons. I always say that radio would be the BEST reality show because of all the crazy characters and situations. I'll share a recent one. When I was in Phoenix, we thought it would be a good idea to send a listener with their grandma to see Magic Mike 2, and then the grandma would call us and give us a review. We set it up, bring the granddaughter on, she was so excited to do it. I wake up the next morning with a text from the granddaughter saying the grandma DIED right after the movie!! How terrible and awkward to have to explain on the air!

JN: San Diego… What is your favorite place to visit?
SK: The zoo is amazing. I know it's a generic tourist answer, but I love it!

JN: Is your job still as exciting like it was day one?
SK: More. I feel like every day gets a little more exciting. You've got more confidence as you go, you've learned what works, what doesn't, and always crafting better ideas.

JN: Where is your favorite place to go out and eat?
SK: Everywhere! That's the problem. I have gained 10lbs since I've moved here. I don't even know where to start. Slaters 50/50, Jinya Ramen Bar in PB (I'm on a ramen kick right now) Hash house in Hillcrest is really good. My wife is a really good cook to. I love food.

JN: What are some facts about you that maybe no one knows, but could be interesting?
SK: I was on an episode of Conan last year! That's like my only claim to fame.  Read the brutal comments, they're lololololol

JN: How do you view radio now, compared to the past, then looking to the future?
SK: I think radio in the past was awesome. And San Diego has had some amazing shows. It took a weird side step about 10 yeas ago with PPM and we were all told just to "play the hits" and stop talking. But the last few years, personality radio has found it's place again. I think personality radio IS the future. It's going to have to be. The more digital options that become available, it's going to make personality radio even more important. I am really excited for the next 10 years in radio.

JN: How vital is the connection between an on-air personality and the listener?
SK: Is there another option? lol. It is the MOST vital thing there is in 2016 radio. And that's why you're seeing so many of the "bits" of morning show yesteryear being replaced with personal stories. That's the stuff they remember. It's what they connect to.

JN: What is your favorite movie?
SK: Big Fish

JN: With Social Media being so prevalent, tell me the advantages of using FB, Instagram, Twitter to connect with your listeners...
SK: It's like having a 24/7 radio station in the palm of your hand, which is a blessing and a curse, right? So many chances to make impressions and connect with your listeners. But you've also got to step your game up too. There's a whole new expectation from listeners to extend your show after 10am. I love it though. We're able to do so much more with it. It's a visual for your morning show.

JN: What is your favorite radio moment?
SK: Plenty of them. My most recent would be getting this job! Coming to San Diego to be on one of the most recognizable CHR stations in the country with Geena The Latina?! Stop it. Still pinching myself.

JN: How long have you been in radio?
SK: Started college radio at Georgia Southern in 2004, commercial radio at WAEV Savannah in 2006.

JN: Is there anything in particular you like about the San Diego market vs other markets you’ve worked in?
SK: Um, yes. Everything. The people here are absolutely incredible. The weather?! If we could just find a way to make my rent less, this place would be paradise. lol

JN: What is the most interesting job you’ve ever had?
SK: I used to DJ for singles parties in Atlanta. I'm not talking about sexy club nights, I mean like 50, 60, 70 year old singles nights. Weird stuff man.

JN: What broadcasters do you look up to?
SK: I don't want to leave anybody out, because truly I look up to a ton. Bert Weiss (a San Diego native) and his crew, Jeff Dauler, Melissa Carter, and Jenn Hobby is where I got the bug to do morning radio. They were truly pioneers in the share your life radio. Ace and TJ in Charlotte are 2 of the most creative minds in the business. I've always looked up to Jeff and Jer. You've got to give love to Kidd Kraddick. Dave Ryan at KDWB is great. And I really admire Geena too. Have for many years now. She's really made a name for herself in radio world. She works hard, creative, talented. It's been really cool to work with her.

JN: If you could go back in time and work during any era of radio for a few days - which would you choose?
SK: The day of the giant paychecks. lol Truly though, radio in boy band era looked really fun!

JN: Is there anything else you’d like to share?
SK: I appreciate Joe for keeping up with San Diego radio. It's really nice to have a go to place to see whats going on locally in the business. Because I am lazy, and this makes it so much easier! Thanks Joe!


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