UNIRADIO Appoints New Director of Sales

By Joe Nelson

News Release

Press Release:  San Diego’s Largest Hispanic Radio Group UNIRADIO appoints new Director of Sales.

Published on: Wednesday, November 11, 2015

UNIRADIO announced a restructuring of its sales operations to further develop existing advertising relationships and new local, national and international sales.

Mari Pili Becerra assumes duties as Director of Sales, along with Public Relations Administrator for San Diego-Tijuana border community affairs.

UNIRADIO San Diego’s Ricardo Astiazaran, Vice President and General Manager stated, “Mari Pili is an executive with 21 years experience in television and radio, in sales, promotions and marketing. She has been highly effective in her prior roles with Energy Communications U.S. Representative for Televisa TV, Entravision San Diego Univision, Telemundo, Telefutura, MYTV 13, Univision Radio in Phoenix, La Nueva and Recuerdo , CBS Radio in Phoenix Camel Country, Kool, CBS Radio San Diego KYXY, The Planet, and former San Diego Califormula Broadcasting Group Radio Latina, Jammin’ Z-90 and X99.

In commenting on the Company’s new strategy, Ricardo Astiazaran said: “This is a good time for this move. Our radio stations are gaining momentum with our growing listenership and solid ratings. I look forward to working with Mari Pili as she is committed to establishing and strengthening deep ties to the local community and will help build a new model for the future growth of UNIRADIO.

With over 40 years experience, UNIRADIO is a Multimedia leader in Northern Mexico with the majority of their coverage in Tijuana, Ensenada, Mexicali, Hermosillo, Cd. Obregon, Navojoa Mexico and in the U.S. in San Diego, California. With 13 radio stations, one television station and three Internet portals providing news coverage, entertainment, sports and more, UNIRADIO delivers some of the regions largest and most effective promotions for its clients with their various formats targeting all consumer demographics. San Diego/Tijuana Spanish radio stations include: XHFG Pulsar 107.3 home of the San Diego Chargers, XHTY Invasora 99.7, XEMO 860 AM La Poderosa home of the San Diego Padres, XERCN 1470 UniRadio AM, and XHA Invasora 94.5 home of the Club Tijuana Xoloitzcuintles de Caliente.


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