Peter Schwartz Returns to San Diego
By Joe Nelson
PETER SCHWARTZ RETURNS TO CBS RADIO AS SENIOR VICE PRESIDENT, MARKET MANAGER AND DIRECTOR OF SALES, CBS RADIO SAN DIEGO
Peter Schwartz was named Senior Vice President, Market Manager and Director of Sales, CBS RADIO San Diego, it was announced today by Scott Herman, COO, CBS RADIO. The appointment is effective on.
Schwartz previously worked for CBS RADIO San Diego as General Sales Manager and then later Market Manager, spending 10+ years with the cluster. In this role, Schwartz will manage all operations and sales for KEGY-FM (Top 40) and KYXY-FM (Adult Contemporary).
“It’s a great day for CBS RADIO when Peter Schwartz returns to the market where he had so much success for us in the past,” said Herman. “I’m extremely excited and happy for our employees in San Diego as they welcome back one of the smartest and most dynamic leaders I’ve had the opportunity to work with. They’re in very good hands.”
Schwartz returns to CBS RADIO from Pandora where he was Regional Sales Manager and Senior Account Executive for select automotive sales accounts. Prior to Pandora, Schwartz was Regional Manager for MOGL, a start-up in the rewards loyalty space in San Francisco, building their operation in the Bay Area. Before MOGL, Schwartz was Vice President, Sales for Cumulus Media San Francisco, responsible for all station sales, including Giants and 49ers broadcasts.
Schwartz began his radio career in sales in Las Vegas at KMZQ, now known as KXNT-FM which is part of the CBS RADIO cluster of stations.
Schwartz received his degree in broadcast and film from Boston University's College of Communications. He was an active Board member of the San Diego Make-A-Wish chapter, and also worked with the organization in San Francisco most recently.
About CBS RADIO
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns 117 radio stations in 26 markets – including all of the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS RADIO, please visit www.cbsradio.com.