SanDiegoRadio Spotlight - April 2015

By Joe Nelson
    April's SanDiegoRadio Spotlight is on Magic 92.5's Sammy Jo! Producer for Jagger and Kristi.

Sammy, thanks for your time!

What is your current position?

I am currently the morning show producer for Jagger & Kristi at Magic 92.5 XHRM-FM
How are things with you right now? Life, work…..

Things right now are great! I cannot really complain about anything when I have a job that I love and when I live in such an amazing city as San Diego!

Do you have anything you’d like to talk about? Such as stories from radio?

Hmm lets see...with radio there are always new stories each and every day, which is why I love it so much. I think the most recent amazing radio story I have is when we completed a "Jagger & Kristi's Wish List" for a 16 year old girl named Nyla. All she wanted to do was hug a giraffe because they were animals that gave her hope and strength because they always held their head high and showed confidence. We were able to put everything together and make her "wish" come true and get her up close and personal with giraffes. It was an amazing experience and to know that something that us as a morning show was able to do to make someone's dream come true is really touching and what really makes the job worth it!

Also you can find out all about "Jagger & Kristi's Wish List" here and read and learn all about Nyla meeting the giraffes!

San Diego… What is your favorite place to visit?

Ohhh, favorite place to visit...that's hard. San Diego has so many amazing places that it's hard to just pinpoint one down. I LOVE the beaches of Coronado. It has been the only beach I have been to in San Diego where I can find fully intact Sand Dollars! I also love walking around Balboa park and Seaport village! I also love the San Diego Zoo, I think I just love every place I visit in San Diego, it doesn't seem like there is a bad place to visit!

Is your job still as exciting like it was day one?

It really is. Everyday I am challenged by something new and its amazing being able to go to a job and always learn something new. Not to mention, working with Jagger & Kristi on a daily basis every morning is one of the best things I could ever ask for (I'm not just saying that because they are my bosses...but they really are the best bosses ever!)
Where is your favorite place to go out and eat?

Anywhere that serves food!!! My mom always told me "I live to eat, not eat to live." I pretty much eat a love anything (minus mayonnaise) I am a total sucker for some great seafood, crab or smoked salmon are some of my favorites. Oh and any place that has fried calamari you can always count me in!

What are some facts about you that maybe no one knows, but could be interesting?

One thing that most people don't know is that I am a black belt in Karate! My dad is a third degree black belt, so growing up that was always a big part of my life for my brother and myselfI also have 7 siblings – 2 of them who are under the age of 7!

How do you view radio now, compared to the past, then looking to the future?

I think radio today is very unique. I'm pretty young to the game of radio - but there are so many days that I wish I could go back in time to see what it was really like in the 80's. I hear so many amazing stories about parties, and bands and just everything where I feel that era would be great to experience radio when it was at it's peek. Nowadays we have so much competition with other music streaming services that it is really important us as radio personalities keep ourselves relevant. I am so blessed to work on a morning show where people don't necessarily tune into for the music but also for the connection they feel towards Jagger & Kristi. The listeners feel like we are part of their family. I think that is how radio has always been and needs to keep being. Radio is something that I believe will always be around, so long as you establish a connection with the audience so they don't feel like tuning out or turning on Pandora.

How vital is the connection between an on-air personality and the listener?

As mentioned above, extremely important. We do segments every Friday called "Breakfast with Jagger & Kristi" where I select an individual and their 4 guests to come into the studio and watch us work for an hour and really get the behind the scenes aspect of what we do. When they are in, we learn about their lives and they learn more about ours and you really connect with listeners on a one-on-one basis. Not only do we really enjoy it but they do as well and they leave feeling an even closer connection to Jagger & Kristi and Magic. Establishing that connection with our listeners is one of our main goals. Without them we wouldn't be around.

What is your favorite movie?

Do I have to name just one...?

Lets see, Im a huge sucker for sports movies. I LOVE "Remember The Titian's" as well as "Coach Carter." I also LOVE any and every move Leonardo DiCaprio is in (he is my future husband) and I loved him in titanic - I saw it 13 times in the theater when it first came out. (I was only 12 so don't judge me too much on that)

With Social Media being so prevalent, tell me the advantages of using FB, Instagram, Twitter to connect with your listeners

This goes right back to making connections with your listeners. Social media is such a big part of everyone's lives nowadays so using these mediums lets us connect with our listeners on a whole new level. Also, providing someone with just a simple "thank you" or response on any of their tweets or FB posts makes them feel as if they are part of your life and makes them feel acknowledge. So we always try to stay very active on Facebook or twitter and make sure we interact with all of our listeners.

What is your favorite radio moment?

I have a bunch, but hands down it was the day I met Jagger & Kristi’s dog Bodie! That dog is amazing, and brings a smile to everyone’s face J But I guess if Bodie was out of the picture I would say they day I was hired and given a shot at being Jagger & Kristi's producer.

How long have you been in radio?

I have worked in the San Diego radio market for about 4 and a half years. I also worked at stations back in Wisconsin when I was in college. I worked in Television and Radio when I was earning my degree in broadcast and digital communication, and once I graduated I packed up and headed to San Diego!
What is the most interesting job you’ve ever had?

When I was 15 I sold Kirby vacuum cleaners. I had to drag a huge vacuum cleaner door to door and try to convince total strangers to let me in their house to prove that their current vacuum wasn't doing a proper cleaning. It was interesting to say the least.
If you could go back in time and work during any era of radio for a few days - which would you choose?

I think the mid-80's. I just hear so many stories about radio during that era that it would be great to be a part of it.

Is there anything else you’d like to share?

Just that I feel really grateful to work and live in San Diego in a job that I love and working with Jagger & Kristi and everyone at my company. 

Thanks for your time!


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