Wednesday, July 2, 2014

105.7 Re-Branding In The Works

By Joe Nelson

This from RadioInsight.com:

A relaunch is coming to Radio San Diego Classic Hits “105.7 The Walrus” XHPRS-FM Tecate MX/San Diego. Radio San Diego has registered 1057Max.com, 1057MaxFM.com, 1057MaxFMSD.com, 1057SDMax.com, and Max1057FM.com for the station. XHPRS-FM has been de-emphasizing the Walrus moniker in recent weeks as the music playlist has segued away from its 1960s/1970s center to the 1980s. XHPRS-FM currently ranks 20th in the San Diego market with a 2.6 share in the May 2014 Nielsen Audio PPM ratings.

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