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Tuesday, June 4, 2013

Live and Local Radio WINS at Concert Venue

By Joe Nelson

FOR IMMEDIATE RELEASE 
          
San Diego, CA - Monday, June 4, 2013 – Live and local radio WINS at Mumford & Sons concert in Chula Vista
FM 94/9 broadcast live from Sleep Train Amphitheatre in Chula Vista before Monday night's Mumford & Sons concert. 

When a damaged gas line near the 805 freeway closed the main route to the venue in both directions at the height of pre-concert traffic, FM 94/9 provided crucial, up-to-the-minute traffic and routing information to concert-goers affected by the freeway closure. 

KBZT also disseminated important information about the freeway closures and alternate routes via social media like Twitter, Facebook, and Instagram. The station's staff at the venue and in the Mission Valley traffic center interacted with listeners who were stuck in traffic, providing real-time updates and information.

FM 94/9 Listeners at the Mumford & Sons concert at Sleep Train Amphitheater in Chula Vista.

Once concert-goers were near and at the venue, the FM 94/9 staff interacted with the crowd, provided chances to win front row ticket upgrades, and showed everyone why live and local radio always wins!


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